Welcome Back, Rob!

H&F Bread Co. is pleased to announce that Rob Alexander has joined the organization as Executive Baker.  In his new position, Mr. Alexander will play a vital role in strategic growth and product development while maintaining H&F’s commitment to excellence.

"We are thrilled to have Rob join our team!  H&F Bread Co. brought Rob to Atlanta eight years ago when he first began working with us. He laid a strong product foundation for the company and helped us become the operation we are today. I am thrilled to have him back and am excited about the fresh competencies and strengths that will elevate our experienced team to the next level. We are in a great season of growth and are poised to further our company’s future,” said Joe Best, Owner and CEO.

Rob Alexander has over twenty years of professional experience, including acting as Executive Baker at Labriola Baking Co. in Chicago, Head Baker for the Thomas Keller Restaurant Group in Napa Valley, California, and most recently Partner at TGM Bread. He has in depth bakery operations, bakery product development, and strategic level bakery experience pertinent to his role at H&F. Mr. Alexander has received many accolades in his career, most recently being featured by NY Times, local magazines and news outlets, and received a James Beard nomination Spring 2016. Rob has opened 5 successful bakeries in his career. He spent several years training with a bakery in the Rhone Alps region of France, apprenticed with the Minneapolis Baking school, and worked alongside French Companion, Lionel Vatinet of La Farm Bakery in Cary, NC in the early stages of his career.

"In rejoining H&F Bread Co, I have a unique opportunity to serve the employees and clients and of an already great organization. The team here continues to demonstrate an amazing capacity to leverage bakery innovation and high-touch service delivery to provide bread products at the highest level possible. It feels good to be back where I got my start in Atlanta and I am excited to be back, aligned with the H & F Bread Co brand. The degree of bread production that is exhibited here is truly ‘next level,’” said Mr. Alexander.

Mr. Alexander will be based out of our Westside production facility in Atlanta. 

photo source: http://atlantahomesmag.com/




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